Strategic Agency · Damascus, Syria

Where
Strategy
Meets
Heritage.

A boutique marketing & business development agency — 15 years of experience with leading brands across the Gulf, now rooted in Syria's new chapter.

Start a Conversation
Olive & Fig
Scroll
Marketing Strategy◆ Brand Campaigns◆ Market Research◆ Business Development◆ Customer Experience◆ Brand Awareness◆ Marketing Strategy◆ Brand Campaigns◆ Market Research◆ Business Development◆ Customer Experience◆ Brand Awareness◆

About Olive & Fig

Gulf-forged.
Syria-rooted.

Olive & Fig was born from a simple conviction: Syria deserves world-class marketing expertise, & the world deserves an honest window into Syria's market. Our founders bring over 15 years of hands-on experience working with some of the Gulf's most demanding clients — from landmark brand launches in Dubai to large-scale market research programs across Saudi Arabia. We built Olive & Fig to bring that depth of experience home, & to serve as the bridge that international investors & institutions need to navigate Syria with confidence.

15+
Years in marketing & advertising
4+
Years in market research & BD
UAE
& KSA high-end client experience
2025
Founded in Damascus
Olive & Fig

Our Expertise

15+
Years
Marketing & Advertising
Full-spectrum campaigns for high-end clients across Dubai & Saudi Arabia — brand launches, above-the-line, below-the-line, & integrated strategy.
4+
Years
Market Research
Customer experience, usage & attitude, segmentation, brand awareness, channel performance, & NPS programs — designed & executed at scale.
Gulf
Heritage
High-End Client Pedigree
Delivered for some of the most demanding brand environments in the UAE & KSA — where standards are global, timelines are tight, & excellence is expected.
Syria
First Mover
Business Development
Market entry strategies, partnership brokerage, & investor advisory for the Syrian market — combining Gulf-level rigor with on-the-ground local mastery.

What We Do

Built for this
moment.

Syria is entering a new phase. International capital is looking in, reconstruction is beginning, & the brands that move now will define the market for a decade. We bring the regional experience to help them move wisely.

01
Market Research
أبحاث السوق
Customer experience studies, usage & attitude research, segmentation, brand awareness, channel performance, & market entry intelligence. Designed & executed to Gulf standards.
From $3,000 / study
02
Marketing Strategy
استراتيجية التسويق
Full marketing strategy development — brand positioning, go-to-market planning, channel strategy, & campaign architecture. Built to deliver measurable results.
From $2,500 / project
03
Campaign Execution
تنفيذ الحملات
End-to-end campaign management — from creative brief to launch. Digital, physical, & integrated campaigns built for Syrian & regional audiences.
From $2,000 / campaign
04
Business Development
تطوير الأعمال
Market entry advisory, partnership brokerage, investor introductions, & distribution channel mapping. Your trusted guide into the Syrian market.
From $1,500 / month
05
Digital & Physical Advertising
الإعلان الرقمي والمادي
Social media management, Arabic content creation, paid media, outdoor campaigns, print production, billboards & event branding across Damascus & key Syrian cities.
From $800 / month
06
Government Communications
التواصل الحكومي
Public messaging strategy, press materials, ministry campaign management, & economic development communications for institutions that need to speak clearly to the world.
From $3,000 / mandate

Selected Work

Where experience speaks.

Dubai · Confidential
↗

Customer Experience Research · UAE

Luxury Retail CX Program — Dubai

End-to-end customer experience research program for a high-end Dubai retail brand. Covered touchpoint mapping, mystery shopping, NPS measurement, & actionable CX recommendations across 12 store locations.

Informed full CX redesign across all touchpoints

KSA · Confidential
↗

Brand Launch Campaign · KSA

FMCG National Brand Launch — Saudi Arabia

Full integrated launch campaign for a major FMCG brand entering Saudi Arabia. Strategy, creative direction, ATL & BTL execution nationwide.

KSA · Confidential
↗

Usage & Attitude Study · KSA

Category U&A Study — Saudi Arabia

Large-scale usage & attitude study across a key consumer category in KSA. 2,400+ respondents, multi-city fieldwork, & segmentation modelling.

Dubai · Confidential
↗

Marketing Strategy · UAE

3-Year Marketing Strategy — Dubai

Comprehensive marketing strategy for a premium UAE brand — brand architecture, audience segmentation, channel mix, & annual campaign roadmap.

Syria · 2025
↗

Market Entry Research · Syria

Syria F&B Sector Entry Report

Sector analysis & market entry intelligence for a Gulf F&B group exploring Syria. Covered regulatory landscape, distribution channels, competitor mapping, & consumer demand signals across 6 cities.

Client secured local distribution partner within 60 days

Why Syria. Why Now.

The market is
opening.

Syria stands at an inflection point. With reconstruction underway, international sanctions easing, & Gulf capital actively seeking entry points, the window for first movers is open right now. We are the agency built for this exact moment — bringing Gulf-caliber expertise to the market that needs it most.

“The brands that understand Syria today will own the narrative tomorrow.”
01
Reconstruction Economy
Billions in rebuilding contracts across infrastructure, real estate, & consumer goods create immediate demand for brands, research, & marketing expertise.
02
Gulf Investment Wave
Saudi, Emirati, & Qatari capital is actively prospecting Syria. These investors need a trusted local partner with regional fluency — that is exactly what we are.
03
No Peer Competition
There is no agency in Syria today combining international-grade research capabilities with full marketing execution. We are building that category from the ground up.
04
23 Million Consumers
Syria's population — highly educated, deeply brand-aware, & underserved for years — represents one of the Arab world's most compelling untapped consumer markets.

Get in Touch

Let's build
something
lasting.

Location
Damascus, Syria
Email
hello@olivefig.co
Languages
Arabic · English
Experience
UAE · KSA · Syria